Created our own indoor basketball court, featuring a mural created by local influential artist, Madsteez.
Commissioned local Los Angeles artists to reimagine the standard basketball hoop, using the backboard as their canvas.
Hosted interviews in collaboration with Bleacher Report, hosted by Nick Young and DJ Trauma.
Partnered with Levi’s and the NBA to give guests the chance to wear their beer & their team on their sleeve, customizing shirts & denim jackets with vintage Budweiser ads and NBA logos.
Partnered with local shoe designer, Kickasso, to create the ultimate Budweiser shoe - a few of which were raffled off during the event.
Screen Shot 2019-04-28 at 1.21.00 PM.png
Screen Shot 2019-04-28 at 2.12.56 PM.png
Screen Shot 2019-04-28 at 1.19.24 PM.png
Screen Shot 2019-04-28 at 1.19.39 PM.png
@scottborrero_8166.jpg
@scottborrero_5291.jpg
The media traffic from the event
Budweiser LIVE: World Cup 2018
@fauxly01530 copy.jpg
France wins!
@jnsilva09350 copy.JPG
prev / next